PHOTO DIRECTION

Lifestyle and product photography direction

PHOTO DIRECTION FOR OFFICEMAX AT CORPORATE HEADQUARTERS AND THE MERCHANDISE MART


We were tasked with creating an internal photo library for the OfficeMax annual report and for ongoing marketing purposes. The annual report was employee-focused and was photographed at corporate headquarters. We wanted to capture the spirit and energy of the employees with "a day in the life at OfficeMax" theme. The Merchandise Mart shoot was directed at OfficeMax's products and services for B2B customers. We made sure to capture pops of orange, the brand color, to keep the shots unified and on brand.

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