Part of the Women & Investing campaign for Nationwide, this magazine employs an editorial look and feel, crafted specifically for this piece. It elevates brand expression while remaining true to the Nationwide brand. Content is visually engaging and quickly scannable, but still delivers meaningful information. Visually engaging layouts and infographics help the reader to digest complex information.

Insight: 92% of women are eager to learn about financial planning, but only 47% are confident talking about financial matters with a professional.

Solution: Provide accessible and engaging content to Baby Boomer women that helps prepare them for their next advisor meeting and gives them confidence in their investment decisions.

“... the magazine is flying off the shelves. Our initial inventory of 1,000 barely lasted two weeks.”

— Lindsey Badersnider, Account Management, Nationwide Insurance