This campaign narrows the focus of Nationwide’s established Women & Investing value-add service by targeting mass affluent women at or near retirement. With a theme of “Financial Enlightenment,” the campaign encourages Baby Boomer women to seek out the financial knowledge they need and gives advisors tailored materials to help them be an integral resource for their female clients

Insight: 70% of women fire their financial advisor after the death of their spouse.

Solution: Provide the tools and strategies our core advisors need to strengthen their relationships with female clients

“We are crushing industry and Nationwide Financial benchmarks...”

— Jessica Calaway, strategy
NATIONWIDE INSURANCE

Prime needed to update and elevate the design of their brochure and other marketing pieces. The look of the brochure is a better representation of Prime's standards of service and product offerings, as well as reflecting their position in the industry and as a trusted partner.

eAssist wanted to consolidate their product brochures into one engaging piece for use at tradeshows and other events. They liked the look so much, we are currently aligning the website with the same look and feel.

We gave XINSURANCE a much needed update to their legacy brochures. Each insurance product now has a brochure that fits within the refreshed brand materials, and allows for some flexibility while staying on brand.