Both a welcome and a thank-you piece, we wanted to deliver an impactful first impression to advisors who had just made their first Nationwide sale. Our objective was to create a new “best in class” program to generate more leads with first sale advisors (first sale 

within the past 5 years) to sell with us 2+ times over a 12-month period. In partnership with the print procurement team, we brainstormed a way to produce a more visually engaging piece at half the cost.