Nationwide announced a new strategy to become one company represented by one brand. Our challenge was to determine how Nationwide’s brand guidelines can maximize the power of one brand while resonating across a spectrum of audiences with unique needs and organizing content so that it is easy to find needed information for many applications. This was a large team effort with the Nationwide creative department.

“This was clearly no small accomplishment and I am incredibly proud of the work this team has done on these brand guidelines. As all good marketers know, our brand is our company’s most important asset — so thank you all for treating ours with such care. This work is incredible and you should all feel great about how it turned out...”

— TIFFANIE HIIBNER,
VP MARKETING SERVICES

NATIONWIDE INSURANCE

eAssist needed a comprehensive brand guideline document not only to capture the brand voice, values and design principles, but also to share with vendors and contractors. A brand guideline document ensures brand consistency, which creates customer trust, and also saves lots of time and money in the marketing workflow across project managers, developers and creatives.